Custom WordPress Development

Your WordPress website should fit the way your business works. Sometimes that means a custom theme. Sometimes it means improving the theme you already have or adding one well-built template.

I help small businesses and agencies with WordPress development that starts with a specific need, rather than a list of features nobody asked for.

Build what the website needs

  • Custom WordPress themes and page templates
  • New page layouts and reusable content sections
  • Theme adjustments and functionality changes
  • Development from approved designs and copy
  • Improvements to editing workflows
  • Repairs to existing custom code

Do you need a completely custom theme?

Not automatically. A well-supported existing theme may be suitable. A custom approach can make sense when you need specific layouts, control over markup, or an editing experience built around your content. We can review the options before choosing a direction.

The aim is a website that is practical to use and maintain. Speed, mobile behavior, accessibility, and technical SEO all deserve attention during development; no theme choice guarantees a particular search ranking.

A scoped process from brief to review

We agree on the designs, content, functionality, access, estimate, and review process. Existing sites need an assessment of their theme, plugins, and integrations. New builds also need a plan for page addresses, forms, tracking, and launch.

Development is billed at $120/hour USD in 15-minute increments. Larger projects are estimated after the brief is defined. See how pricing works.

Unsure whether to rebuild? Read whether your website needs a redesign or repairs. Agency teams can also see freelance development support for agencies.

Tell me what you want your WordPress website to do.

See a completed example in the Johnstone Trial Law, LLC case study: a custom WordPress theme rebuild, intake integrations, and smaller website updates before and after launch.

Keep the finished site maintained

Custom development also needs an update plan. See WordPress updates and maintenance and the update checklist. For a separate frontend and structured content workflow, see Sanity CMS development.

Your handoff explains the completed work and relevant checks. Preview a Website Repair Receipt.

Your first website task

Tell me what you want to build or improve.

Send the page and the result you need. You do not need to diagnose the technical cause.

  1. I’ll reply within 2 business days.I’ll review the request and follow up by email about the next step.
  2. You approve the scope and budget.Billable work starts after your approval. Access and timing are arranged with you.
  3. You get a clear handoff.What changed, what was checked, time used, and anything that needs another decision.

$120/hour USD · $30 per 15 minutes
No required monthly retainer.

If investigation is needed, we can agree on an initial budget of up to $120. That is an approved limit for up to one hour, not a guaranteed repair price.

See a sample Website Repair Receipt →

Prefer to talk? 952-454-6791

Your request

One change or a short list is welcome. Please leave passwords and sensitive information out.

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